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Louis Kessler’s Behold Blog » Blog Entry           prev Prev   Next next

Thursday, July 13, 2006 - Thu, 13 Jul 2006

Well, I’ve got to come clean. What I’ve been working on the last two weeks has been related to setting things up so that when the Behold release is finally out, I’ll have proper tracking and marketing procedures in place.

I know it’s important to get the program done, but it is equally important to set up all the infrastructure I need in order to make the splash. I really want Behold to bring in a new era and improve the way genealogists record their families on their computers. I won’t be able to do that if no one knows about it.

So over the past two weeks, I’ve done several things. I’ve set up Google Analytics on my site so that I can determine how people find out about Behold, and whether I’m doing and/or saying the right things to get everyone to download Behold and try it. Once Behold gets announced, I’ll want to track the various announcements and see which ones work the best. I also spent time organizing my several binders of articles on the Shareware business and tried several tools that I hoped would make me more efficient in the future.

If all I had to do was the programming, then it would be a lot easier. But I’m actually surprised that I’ve found the marketing to be quite interesting and even somewhat fun as well.

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